Are you talking to your customers?

If you’re not talking to your customers, they won’t talk to you … and by talk, we mean, visit your store or website and buy your goods and services.

So, when the budget gets tight and tough decisions are made, keep in mind that reducing the dollars spent to communicate with your consumers further reduces your ability to sustain (let alone grow) your business.

We recognize some cutbacks may be necessary. But too often, the marketing budget is slashed, resulting in the loss of the main tools driving customers to the door. With a diminished presence in the marketplace, business continue to drop (and can’t be contributed solely to a slower economy).

Whether times are good or bad, customers still have to know you exist. People are still buying. And you have to be in front of them to sustain awareness,. Now, more than ever, you need your customers to think of you first.

In fact, it's the time for you to grow your business and gain some strides over your competitors. Because others are marketing less, you have the chance to showcase your products without as much competitive interference. The opportunity to develop greater brand awareness is greatest at a time of economic strife. Ultimately, you are also able to create a new customer base that will likely increase their spending with you as the economy rebounds, leaving you with a larger market share than you had before.

Now, as at any time, it is vital to evaluate marketing options and make decisions based on most cost effectively impacting your goals while staying within your budget.