If your only tool is a hammer, you tend to see every problem as a nail.

Website developers tend to think the internet will solve all marketing challenges.
Public relations practitioners see PR as the answer.
Design firms believe graphics will do the job.
Advertising agencies place full faith in print and broadcast ads.

We certainly respect the aspect of the
marketing mix for what it can do. But
we're also very aware of what each
cannot be expected to accomplish.

That's why we believe our responsibility is
to be a Catalyst for evaluating all the tools
of marketing communications in relationship
to your specific goals, and then strategically
utilize those that will be most instrumental
in achieving success. That kind of synergy
will optimize your marketing investment.

Have we hammered home the point?