
The site is designed to be attention compelling and appealing to those seeking legal counsel, while reflecting the dignity and high professional standards of the long-established, widely-respected law firm. To reinforce the geographical scope, as well as the substantial litigation services of Gilliland & Hayes, we utilized dramatic photos of distinctive court houses around the state. This also serves to vividly contrast the site from so many others that use bland and trite stock photography.
One of the hallmarks of the site is its highly-efficient, user-friendly cross-navigation and information structure. Site visitors can easily find, and move between, the various interest points to cross reference the information. This provides convenience for those searching among specific areas of practice, explanations of those services, attorneys concentrating in particular areas, and the attorneys practicing at each of the five Gilliland & Hayes offices around the state.
Prior to developing the site, Catalyst conducted a branding analysis for Gilliland & Hayes which led to our creating a new firm signature and branding statement to set the tone for the site.
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