Nielson snippet

Radio is second only to TV for Americans, according to a recent Nielsen study, "How U.S. Adults Use Radio and Other Forms of Audio." Among key "advertising-based" media platforms, live television had the highest reach and daily usage (95.3%, 331 minutes), followed by broadcast radio (77.3% reach, 109 minutes). Other highlights of the report show that radio consumption is indeed heavily tied to the car and weighted heavily towards the employed. According to the report, the unemployed, retired and students tend to be "lighter than average" consumers of radio.